Matching your colour: this is the one area most woman struggle with. There are so many make-up brands to choose from and various formulas - where do you start?
Match your foundation in daylight with no make-up on your face
If you are going to match your foundation yourself, visit your local department store and ask for as many samples as possible for you to test at home. This way you can test the colours accurately and in private. Testing the colours in natural day light with no make-up on your skin will provide the best end result.
Ensure your skin is moisturised or else the foundation will just ‘sit’ obviously on the skin and not blend in at all. Face the light and watch in a mirror as you apply a small amount of foundation onto your cheek area. Blend in just enough to see whether the colour looks to light or too dark.
Test your new foundation colour all over your face in daylight
Once you have found a colour you think is blending in well and looking like your skin, double check by testing it on the rest of your face. Also check that the colour doesn’t look too pink on lighter skin tones or on darker skin tones too orange. On dark skin, foundations that are too light show up as grey. Compare the way the foundation looks to the skin on your neck and chest to ensure there is a flow of colour and not a sudden difference. Wear the foundation you think is the suitable match for a few hours, checking in the mirror now and then to see if the colour is separating, clogging or changing colour. This way you can check the quality of the foundation before purchasing it.
Summer and winter
If your skin is slightly darker in the summer and lighter in the winter you will need to mix two different colours together to achieve a suitable match. Mixing the same formulas together usually works best. Or you will need to use a darker shade in the summer and save your winter colour for the following winter.
Tips for pigmentation
What if your skin is significantly pigmented and you have big patches of light and dark? I don’t tend to use two or three colours of foundation on one face, it is just not practical and I feel by using only one colour you tend to even out the patches that are either too light or too dark. For example, if you have a darker forehead and a lighter face, it seems silly to use a darker foundation on the darker forehead and a lighter shade on the rest of the face – as by doing this you will still be left with a darker forehead and a lighter face! Instead use a shade that matches the majority of your face colour and this same colour will actually even out the darker forehead colour helping the entire face to have a more even shade.